Dior is a mythical name, that has always been and will always be linked to Paris. I love the way Dior uses the city of Paris to enhance the Frenchness of their image. I love the old shots of Dior fashion taken in an empty 1950's Paris. I love the way the Eiffel Tower appears regularly. I have to admit that I even like the new ad using Miss Moss in a stunning Paris hotel suite.